How NOT To Use Outdoor Advertising
Posted: December 1st, 2010 | Author: Ed Munro | Filed under: Brands, Copywriting, Creative, Culture, Ideas, Innovation, Inspiration, Notes, Observations, Video | Tags: Billboards, Less is Better, Outdoor Advertising, Simple Copy | 2 Comments »Here’s a sad and unfortunate example of an advertiser who was caught in the trap of thinking that more is better. This billboard has too many words, too many elements and uses a type size that is way too small. There is a word to describe this kind of bad advertising – Tragic!
Less is Better
Remember, outdoor advertising can be a great and profitable way to showcase your product, service or location.
When using outdoor, keep it simple and definitely under 7 words. The less the better – seriously.
hmmm, very interesting. And a great reminder. Thanks!
Totally agree! Keep it simple and clean! that’s my motto. – Placement and Interactivity are some key words for outdoor advertising.
A few days ago, a was shock with the lauch of this new way of doing BTL marketing, the guys behing Crashadvertise really took seriously their job… but well… I just made a few photoshop work that maybe will be NOT so good to used their outdoor BTL advertising. here are the examples:
http://twitpic.com/3i5vg7
http://twitpic.com/3i653g
Thanks!