The Fun Theory of Promotion

As we mentioned in our previous post on authenticity and engagement, advertisers who find clever ways to engage and interact with their audience will no doubt benefit from great exposure and lots of media buzz. This example of VW‘s piano stairs in Stockholm, Sweden is a great way to deliver a fun experience while also changing people’s habits. And of course the 2009  TheFunTheory YouTube video (which has had 13.8 million views and counting) is a prime example of an advertiser (DDB Stockholm) creating entertaining online content without the blatant promotion that (we predict) will become more and more popular as a genuine method of attracting and sustaining attention.

Ultimately, it’s these kinds of fun promotions that “be it for yourself, for the environment, or for something entirely different…” that break free from traditional methods while creating positive brand equity for advertisers.